While Facebook and Twitter are a no-brainer, there are other social media platforms you should consider as well. In addition to these more conventional options, try Quora, Slideshare, and Medium. These are excellent platforms for sharing quality content and building brand awareness and leads. The following are just a few of the ways you can use social media to improve your rankings. All of these methods are free and easy to implement!
Build Out Topic Clusters
Building out topic clusters can be done in two ways: with website pages or blog posts, or with microsites dedicated to a single topic. The core topic should be very broad, but it should also cover all subtopics and contain enticing internal links. While you shouldn’t cover a single topic in a cluster, you can make it a pillar page that contains a list of keywords, subtopics, and a targeted word count.
The key to a successful topic cluster is to use a core keyword that has high search volume. You should also try to include keywords that are related to the core keyword but have lower search volume, such as long-tail or question terms. SEO tools can help you find keywords. The most important part of topic cluster building is determining how many of these keywords are in your niche. This will help you make sure that your website is relevant to as many different topics as possible.
While it is possible to make a main navigation menu around a topic cluster, it is more efficient to build internal linking structures using on-page links. Use topic/category tags, inline text links, and call-to-action buttons to build out clusters on your website. This way, search engines can understand context, hierarchy, and relationships. By doing this, your website will be more relevant to searches and improve its ranking.
Remove Underperforming Content
You may be wondering how to remove Underperforming content from your website. Well, the first step is to analyze which content is performing poorly. Then, determine whether it needs to be scrapped or revised. You can determine whether a particular piece is still valuable by checking Google Analytics or Google Search Console for its performance. In addition to scrapping the content, you can also consolidate the content to one piece and add it to the well-performing pieces. For example, you can merge a couple of low-performing articles and add them to a single piece to make one more, and you can also use a few of these articles for outreach work. https://startupmatcher.com/p/backlinkboss
Getting rid of Underperforming content on your website can improve your rankings and your user experience. Google has taken the latest measure of content consolidation to improve user experience and organic traffic. Content that is thin or dated is regarded by search engines as low value and may not be relevant to search queries. If you are using outdated content, it’s recommended to update it with the latest facts and trends. This will help you regain lost ground. It may not be related to SEO but it is important to ensure that all content is up to date and accurate.
Find and Fix Keyword Cannibalization Issues
Keyword cannibalization is an issue that can cause fluctuating search engine rankings and decreased traffic. Luckily, advanced SEO techniques make it easy to find and fix keyword cannibalization issues. Using a keyword tool can help you quickly identify the cause of this problem. By entering the domain name of the website, the tool will pull up a detailed report of all keywords that are used on the page. If there is more than one duplicate keyword, you may want to de-optimize those pages.
Another common problem is keyword cannibalization. This occurs when more than one page ranks for the same keyword. It confuses search engines and is detrimental to a site’s ranking. To detect keyword cannibalization, you should create a keyword matrix. Create a spreadsheet that lists important URLs along with their associated keywords. Look for duplicate entries for the same keyword or similar ones, usually across the same core pages. In some cases, it might occur in the meta information, like the title tag.
Master Internal Linking
When optimizing your website for search engine results, master internal linking. The link between pages is critical to Google’s ranking of content. Links can help guide users to pages that contain valuable information. When internal links point to the same page, Google follows them to determine relevance and ranking. Using internal links, which are entirely within your control, will guide your visitors to the most important content on your site. To make internal linking easy for you, use an internal linking tool that suggests related posts to your website. backlinkboss.com
If a user is interested in a particular subject, internal links are a great way to get their attention. These links can be on the homepage, menu, or even within the content. Links to related content help search engines evaluate your content. The more links pointing to a significant page, the more important it is to the search engine. Ultimately, internal linking will help your website rank higher. But how do you optimize internal linking? There are several factors to consider.
Optimize For Featured Snippets
In order to optimize for featured snippets in SEO, you must ensure your content has a high domain authority and is backed by high-quality links. The higher your domain authority, the easier it will be to obtain a featured snippet. Once you have written your content and optimized it for snippets, you can monitor the progress for a month to see how it does in search results. Keep the word count of your definitions between 54 and 58 words.
Featured snippets are provided when the automated systems of Google determine your page is reliable and contains relevant information. Although they don’t appear on every page of a SERP, they show up for searches where Google calculates that the information is valuable and easily accessible. Featured snippets are particularly useful in mobile and voice searches, so optimizing for them is important.
Fix Linked 404s
It’s a good idea to know where your links are coming from. You can check for broken links by checking in Google Search Console. Make sure you redirect all your broken links to fresh pages or add a new sitemap to your website. You can also use a backlinks analytic tool to detect 404 errors. Rank Math offers an advanced 404 monitor. The tool can identify any broken links and let you fix them quickly.
Once you know which links are dead, you can start addressing them. To get a good response, you can use an SEO backlinks tool to check which links your competitors have. The tool can identify 301 and 404 links and suggest an alternative one. Once you’ve done this, it’s time to get back to work and start fixing your broken links. By following the above tips, you’ll soon notice your broken links will disappear.
Use FAQ Schema To Expand Your SERP Real Estate
The SEO question of the day is: How do you use FAQ schema to expand your SERP real estate? Well, a quick answer would be to add FAQ schema to every page of your website. You can add FAQ schema to product pages, your homepage, and any page where you have a Q&A list. Here are some ways to do that. To get started, follow the steps below.
First, make a list of your frequently asked questions and answers. Then, use answer the public to come up with question ideas. Enter some keywords in the box and see how many suggestions you get. Once you’ve come up with a few questions, you can start creating the FAQ schema. The next step is to write a detailed answer to each question. This is not as difficult as it sounds.
FAQ schema is an excellent way to get a high CTR for your website. Not only can it get you more clicks, but it can also take up more SERP real estate. It’s important to avoid too much information, though. While your users can find most of the information they’re looking for by looking at the FAQ schema, they might not want to click on the rich snippets. Make sure to reveal only the strongest selling points of your product or service.
